Top 3 Investments for Bloggers

How-to guides can seem to be found everywhere for bloggers. However, sometimes I just want to know the basics of what to do to see improvements. Choosing the right investments for your blog can be so hard, but I am here to help! You see, I have been around the block and back again in the blogging business. I understand what investments help me in improving the quality of my blog posts.

I think sometimes bloggers think quantity is better versus quality. Let’s face it, if a post doesn’t have a well styled picture, how likely are you to read it? It’s important differences like this that can propel your blog into getting more visits and comments. Blogging takes a commitment and is not something that happens overnight. Today I have compiled a list of my Top 3 investments that have helped my blog prosper over the years.

1|Great quality blog photos make a huge difference in getting sponsorships and readers. This isn’t 2012 anymore and crappy photos just will not cut it. Regardless what type of posts you write, your photos matter greatly to attract readers. There are several ways to achieve this such as: investing in a nice camera and purchasing styled photos. Regardless of how you get the photos, having aesthetically pleasing images is crucial. I use a Canon Rebel t3i, but it’s still kicking and taking awesome pictures. As great as some of the cameras are now, I even use my iPhone to take some pictures. I always use my Canon if I need a great detail picture. Also, I purchase some styled photos from companies like Jana Bishop and Kate Max Stock. There are also some free sites that come with some pictures like Canva that are really nice and add the perfect touch to your blog post.

2|Having a well-organized blog design like Vivienne or Foodie Pro, which I have used, are both user friendly. I personally am not likely to revisit a site that is hard to navigate. I recommend looking at some of your favorite blogs and pick out attributes the design has and why you like them. That should give you a head start at figuring out what works for you. I have using Foodie Pro for almost 3 years now and just switched to Vivienne over the weekend. Just remember you can customize any design to make it yours and to fit your brand. Foodie Pro is about $75 and can be found here along with other theme designs from Feast Design Co. This designer’s site makes it super easy to view with the live demo option.

3|Social Media Promotions are important to getting your material seen by your subscribers. For years, I have used free and paid promotion platforms to schedule social media promotions. I truly feel for those that have busy lives this is totally the way to go. I find that it’s super easy to take 10 mins to schedule posts on Twitter, Facebook, Instagram, etc. all at one time to promote a post, rather than doing it manually throughout the day. I quite frankly see the day fly by that there is no way I could handle post promotions without this. I typically use Buffer for scheduling all my promotions.

Regardless of what you do to promote your blog, write posts, or use pictures for post promotions you have to really invest yourself and your time. There is no way your blog business is going to be successful without hard work and dedication. Regardless what others say, stardom does not happen overnight. Just remember, there are so many ups and downs in the blogging experience so just keep your head up and keep plugging away at it. The blogging world has changes so much in the past couple of years and things are constantly changing. It’s very important to keep educating yourself from other blogger’s success.

Let me know what your Top 3 investments in blogging are and what is working for you!

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